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Lima Love For Animals PDF Print E-mail
Written by Mike Woody   
Wednesday, 17 October 2012 00:00

Raised on his family’s ranch in Rio de Janeiro, Brazil; Lou Lima developed a love for animals which he brought to the U.S and opened Rio Lima Tack & Feed. With a store in New Carlisle since 2003, Lima now has a second location at 4020 S. County Rd 25A in Tipp City to provide food and all other supplies for equines, pets and livestock.

Lima saw the need for a feed store in the area and is pleased to serve the owners of horses, cattle, rabbits, exotics and all other types of animals. “You name it and we sell food for it,” he said.

Beyond a passion for animals, Lima is also dedicated to providing high quality customer service. He and the entire staff regularly attend training seminars to gain the latest knowledge in the field. Personal relationships are formed with the customers so they are more than just a face. Orders are placed directly into their car or truck, and home delivery is also offered. “I want perfect customer service, which makes us different from the box stores,” said Lima.

Lima is the owner of three horses and nine cows, which he competes with in ranch sorting. It’s a sport he started at in Brazil and in the U.S learned to do in arenas. Lima is ranked third nationally in his level of competition.

Married earlier this month, Lima had a ceremony in a Nevada dessert on horseback. “I love animals so much that I couldn’t go without them for my wedding,” he said.

Lima also served in law enforcement for seven years before he was involved in a rear-end collision with his cruiser, which injured his back. He received an early retirement and devoted all his time to Rio Lima.

Since opening in Tipp City three months ago, Lima has gotten a good response from the public. “We’ve had lots of customers say they’re happy we’re here,” he said.

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